MARCH OF DIMES AND PAMPERS PRESENT
IMAGINE A WORLD TO CELEBRATE HEALTHY
MOMS & STRONG BABIES DURING
PREMATURITY AWARENESS MONTH
A Free, One-of-a-Kind, Interactive Pop-Up Experience for Guests of All Ages
Opens November 9 at L.A. LIVE
March of Dimes, the leading nonprofit organization for pregnancy and baby health, and Pampers today announced Imagine a World, a free, interactive pop-up experience where guests of all ages can imagine a world where every baby is born healthy. In celebration of Prematurity Awareness Month in November, the experience is inspired by the idea that every baby deserves a chance to thrive and grow up to change the world.
From November 9 - 11, The March of Dimes Imagine a World event, located at L.A. Live
in Downtown Los Angeles, will take place in a magical dome that captures the whimsy,
imagination and innocence of childhood. Interactive family-friendly displays and activities
will encourage participants to engage with the experience and share their stories through
video and photo opportunities on site and via social media for those who wish to celebrate
across the country. The experience will feature a photo gallery by world-renowned
photographer and March of Dimes Ambassador, Anne Geddes. On-site activities
including interactive technology stations featuring games and puzzles, selfie stations, DIY
flower crown-making and craft stations and garden party photo booths. Family-friendly
guest services include the Pampers changing station, a stroller park and nursing stations.
In addition to its residence at L.A. Live, Imagine a World will also connect families across
the country through digital extensions, including the opportunity to share on a social
media wall and livestream videos throughout the day.
“In the United States, 1 in 10 babies is born prematurely every year. At the March of
Dimes, we are working to change that. We are leading the fight for the health of every
mom and baby through groundbreaking research, education, advocacy and community
programs. We are not just imagining a world where all babies are given the healthiest
start, but making it a reality” says Stacey D. Stewart, President of the March of Dimes.
“We are thrilled to partner with Pampers for this event and celebrate the magic that babies
bring into our world.”
“Pampers remains committed to our heritage of providing innovative solutions to support
preemies and NICU nurses for over 46 years,” said Andrea Zahumensky, Brand Director
North America Baby Care. “We are proud to partner again with March of Dimes and their
efforts to give every baby a fighting chance. In honor of Prematurity Awareness Month,
we will provide a box of our newest innovation to every NICU across the country in-service
of our shared mission to care for the happy, healthy development of every baby –
including the littlest fighters.”
Throughout November, Prematurity Awareness Month, the March of Dimes focuses its
efforts on bringing attention to premature birth, the leading cause of death in children
under 5 worldwide. While we have identified some of the causes of premature birth, such
as preeclampsia, family health history and biological or anatomical complications, in many
instances and for many women the cause has yet to be discovered. The March of Dimes
is committed to do everything in its power to spread awareness, raise critical funds and
support families affected by premature birth by funding groundbreaking research,
education, advocacy and community programs that strive to give every mom the
opportunity to have a healthy pregnancy and every baby the chance to survive and thrive.
For more than 46 years, Pampers has led innovation supporting Neonatal Intensive Care
Unit (NICU) nurses and their tiniest patients. In 2002, Pampers was the first major diaper
brand to introduce a preemie diaper for hospitals. In 2016, Pampers partnered with NICU
nurses to design and introduce the Pampers Preemie Swaddlers Size P3 diaper, for
babies born in the second trimester. Pampers is committed to delivering on the key needs
of healthcare professionals to provide the best care for baby and create tailored diapering
solutions.
Celebrating nearly 80 years, the March of Dimes is the leading nonprofit organization for
pregnancy and baby health. For the latest resources and health information, visit
marchofdimes.org and nacersano.org. If you have been affected by prematurity, visit our
shareyourstory.org community to find comfort and support. Find us on Facebook,
Instagram and Twitter. @marchofdimes #MODimagines
For more than 50 years, parents have trusted Pampers to care for their babies. Pampers
is a part of The Procter & Gamble Company (NYSE:PG) and is the #1-selling diaper
worldwide. Every day, more than 25 million babies in 100 countries around the world wear
Pampers. Pampers offers a complete range of diapers, wipes and training pants designed
to provide protection and comfort for every stage of baby’s development. Visit
www.pampers.com to learn more about Pampers products, join the Pampers Rewards
program, and find ideas and information to help your baby get the most out of love, sleep
and play.