• Kathy Copcutt

Marvel Universe Unites for Children’s Charities!


Stars of Marvel Studios’ Avengers: Infinity War team up for epic charity event counting down to the launch of movie-related products on March 3

Hasbro and Funko to support by donating millions in cash and toys

The Walt Disney Company today announced Marvel: The Universe Unites, an epic charity campaign combining the super powers of the cast of Marvel Studios’ Avengers: Infinity War to help support children’s charities. The week-long event will see stars of the movie team up for a series of hero acts and social media challenges to provide funds and raise awareness for charities that support children and families impacted by serious illness. The initiative will culminate the weekend of March 3 when shopDisney.com and Disney stores in the U.S. will donate 10% of sales of all Marvel products made between March 3-4, 2018 (up to $50,000) to Make-A-Wish® to help grant life-changing wishes for children with critical illnesses.

“This movie has one of the greatest ensemble casts of all time, and we are challenging them to use their collective might to benefit children’s charities,” said Jimmy Pitaro, Chairman, Disney Consumer Products and Interactive Media. “We’re kicking off by inviting some of the world’s biggest stars to get creative on social media to support Starlight Children’s Foundation, a charity that works to bring joy and comfort to hospitalized children and their families.”

As part of Marvel Studios: Hero Acts, a charitable initiative launched in 2016, some members of the cast of Avengers: Infinity War will receive a special toy care package filled with new products celebrating their Marvel character to be donated to children’s hospitals. Their mission? To take a creative picture or video to reveal the new toys to fans and post it to their Facebook, Instagram or Twitter channels using #HeroActs. When their collective posts hit a million likes, they will unlock a $250,000 US donation to Starlight Children’s Foundation® from Marvel. “Being a Marvel Super Hero gives us a powerful platform to directly influence positive change. Giving back to kids is the most impactful role you can play,” comments Marvel Studios’ Black Panther star, Chadwick Boseman. “Marvel: The Universe Unites and #HeroActs is just a fun way to support a noble cause while entertaining kids and fans around the globe.”

Marvel partners are also supporting the cause with their own #HeroActs in support of children’s charities. As part of the week’s events, Hasbro will donate $1 million US worth of cash and products to Give Kids The World, an organization that fulfills the wishes of children with critical illnesses and their families by providing them with an unforgettable trip which includes a visit to their village in Central Florida and access to Walt Disney World Resort. Funko, known for their pop culture collectibles, will make a $1 million US toy donation to Starlight as part of the Marvel: The Universe Unites campaign.

“From our fantastic cast to our toy and retail partners, it’s great to see the Marvel Cinematic Universe come together in this way to support children’s charities,” comments Kevin Feige, President, Marvel Studios. “The launch of the products for Avengers: Infinity War is a fun way for fans to celebrate the countdown to the movie, and this initiative underscores that moment in a really special way.”

Starting March 3, new Marvel Studios’ Avengers: Infinity Warproducts will be included in the Marvel: The Universe Unites Amazon Wish List, enabling consumers to send toys directly to Starlight.

Rounding out the week, on Saturday, March 3, and Sunday, March 4, shopDisney.com and Disney store will donate 10% of weekend Marvel product sales to Make-A-Wish® (up to $50,000 US) in support of Marvel: The Universe Unites.

Here are some products you can pick up at ShopDisney.com now. Iron Man, Thor, the Hulk and the rest of the Avengers return to battle their most powerful enemy yet -- the evil Thanos. To help fans prepare of the mission, beginning March 3, Disney store and shopDisney will offer an assortment of Marvel Avengers: Infinity War toys, figures, apparel and accessories, including: Thanos Infinity Gauntlet Mug ($16.95): As Thanos tightens his grip on the universe, you’ll get a better grip on your mornings as you sip from this sculpted infinity stone guantlet mug featuring jeweled details. Avengers: Infinity War Reflective Bomber Jacket for Kids ($29.95): They’ll feel unstoppable in this cozy, lightweight bomber jacket featuring their favorite characters from Marvel’s Avengers: Infinity War. A reflective exterior shimmers like an Infinity Stone, while the galaxy’s heroes have their back. Iron Man Repulsor Gloves ($24.95): Power-up your palms in this pair of Iron Man light and sound repulsor gloves, direct from Stark Labs. With multiple play features like missile-firing action, lighted repulsor, and authentic sound effects, you’ll be amply armored for battle. Star-Lord Element Blasters ($24.95). They’ll be in their element like Star-Lord when they’re saving the galaxy while dual-wielding these element blasters from Marvel’s Avengers: Infinity War. The blasters feature cool lights, sound effects, and fire darts up to 13 feet.

Shop Disney | Facebook | Twitter | Instagram | #ShopDisney | #HeroActs

#MarvelUniverseUnitesforChildrensCharities

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