NICKELODEON JOINS RACHAEL RAY AND EXPERT BAKER AMIRAH KASSEM TO SPRINKLE BIRTHDAY-CAKE JOY!

NICKELODEON JOINS RACHAEL RAY AND EXPERT BAKER AMIRAH KASSEM

TO SPRINKLE BIRTHDAY-CAKE JOY,

INCAKE MY DAY,

AIRING FRIDAY, JULY 17, AT 7:30 P.M.

Nickelodeon bakes up a birthday surprise with Cake My Day, a one-of-a-kind special executive produced by television host Rachael Ray and culinary expert Amirah Kassem.  Hosted by Kassem, founder of Flour Shop in New York and creator of the sprinkle-filled Rainbow Explosion Cake, the special gives a deserving kid the opportunity to bake the cake of their dreams.  Cake My Day airs Friday, July 17, at 7:30 p.m. (ET/PT) on Nickelodeon.

Said Ray, “With my favorite unicorn Amirah Kassem spreading her signature sprinkles and smiles, Cake My Day is a delicious celebration that I can’t wait to share with families everywhere.  This is a show guaranteed to fill your day with color and cake!  And will leave you racing into the kitchen to use Amirah’s tips and tricks to whip up some crazy creations of your own.”

Said Kassem, “I'm so, so excited to show the world how we can all use birthdays to create more joy for everyone around us. Cake My Day was born out of a way of life I like to call the ‘Birthday Lifestyle,’ where we live everyday like it's our birthday by being with our favorite people, dressing in our favorite clothes, and of course, eating our favorite foods!  It's more important than ever to remember that we can all create happiness through celebration, and no matter what is happening in the world, we need to celebrate one another.  Full of surprises, my hope is that Cake My Day will inspire kids, and adults, to live the birthday lifestyle and celebrate their family and friends.  We need to keep spreading magic, rainbows, glitter, unicorns and eating cake!”

In Cake My Day, Kassem invites Charlotte, a triplet who has never had a birthday that felt like her own, to her colorful kitchen to bake a Rainbow Explosion Cake together.  Charlotte, however, has no idea that her brothers Oliver and Sam have secretly planned for the day of cakemaking to turn into the biggest surprise birthday celebration she has ever had.  The special also features an appearance by DIY content creator Karina Garcia and a performance by dance superstars The Lab.

Cake My Day is produced by Propagate, with Ben Silverman, Howard T. Owens and Kevin Healey executive producing, and Watch Entertainment, with Rachael Ray and Jonny Umansky serving as executive producers. Amirah Kassem also executive produces, along with Nickelodeon’s Unscripted Content executives Rob Bagshaw, Mandel Ilagan and Stacey Carr.  Production of Cake My Day for Nickelodeon is overseen by Rob Bagshaw, Executive Vice President, Unscripted Content.

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