a2 Milk® and Ali Larter!
We joined a2 Milk® and Ali Larter for an interactive day of learning about the natural milk that could help the 77 million Americans who are lactose intolerant. a2 Milk’s Hello Bubbles, Goodbye Troubles event was hosted by Ali Larter, Alyssa Rivers of The Recipe Critic and by The a2 Milk Company USA CEO Blake Waltrip, featuring a 10-foot-tall milk glass – that doubles as a giant interactive bubble maker, tasting stations and surprises sprinkled throughout the day.
The event was held at The Americana Glendale in the grassy area across from Barnes & Noble.
With over 77 million Americans suffering from digestive issues due to milk, there’s a lot of anxiety around food/milk purchases for home. a2 Milk® provides a real and natural solution to dairy discomfort and takes the anxiety out of buying milk. Everyone remembers the carefree nature of blowing bubbles in their milk as kids and studies have shown that blowing bubbles actually helps reduce anxiety. So they created a larger than life glass of milk and invited everyone to grab a straw and blow bubbles to do just that: alleviate stress and create a sense of wonderment and nostalgia for the entire family to enjoy.
The a2 Milk Company™ is an Australian-based success story. They learned that ordinary
cows’ milk contains 2 types of beta-casein protein, A1 and A2. The a2 Milk® brand though is different; it’s a real milk that comes from selected cows that naturally produce only the A2 protein type and no A1. Research has shown the A2 protein is digested differently to A1. There are many people who feel uncomfortable after they drink ordinary milk, yet they can enjoy a2 Milk® without discomfort. That’s great news for the 1:4 people who suffer from milk troubles and wrongfully blame lactose as the problem. They’ve been making stomachs happy in Australia for a decade and have achieved ~10% of the total Australian milk market. They are now sharing their success with the US market - launching a2 Milk® on the west coast.
a2 Milk® is sold in many prominent retailers - Target, Whole Foods, Trader Joes and Safeway, and had it’s largest sales month in July since launch in April 2015.
About Americana Glendale
In its eighth year, The Americana at Brand fuses world-class retail and entertainment experiences, luxury housing and stunning landscaping to create one of Southern California most distinctive urban destinations. The iconic Caruso Affiliated property includes Nordstrom, Diane von Furstenberg, Tory Burch, Barneys New York, David Yurman, J.Crew, Kate Spade, Tiffany & Co., Apple, M∙A∙C Cosmetics and Lululemon Athletica and for dining Din Tai Fungand Michael Mina’s Bourbon Steak. The property is located in the heart of Glendale.