Earlier this month, Jessica Alba and Will.i.am unveiled The Honest Company’s new video campaign featuring footage of real men and women during the most intimate, emotional and raw moment of their lives – the moment they became parents.
“Honest Moments” candidly showcases the funny, tiring, touching and often challenging scenarios that come with raising children. Here are a few videos for you to check out.
Jessica Alba was personally involved in the storytelling of each unique piece, drawing from many of her own experiences. Will.i.am composed an original score that serves as the music for all of the campaign videos; he says that it will be used as inspiration for a track on an upcoming Black Eyed Peas album. For more info and videos can be viewed on The Honest Company’s YouTube Page, including this behind the scenes look at Jessica Alba +will.i.am collaborating on the music: https://www.youtube.com/watch?v=usKN2D3E3Y0