Summer is Here and Here's Your Guide to Basic Essentials.


The sun is out and the kids are ready for some beach and pool time fun but finding swimwear that’s easy-on/easy-off, comfortable, UV protective and stylish is a feat but LÄSSIG's done it with their brand-new swim line. From water diapers to jam pants and hats, LÄSSIG’s got your littles covered in comfort and style all available on www.lassigusa.com.

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The integrated, patent-pending Swim Diaper features a novel moisture-absorbent lining and padding system which traps moisture in the inner lining and directly transports it outwards over a large area so that baby skin stays as dry as possible. At the same time, maximum wearing comfort is ensured by high-quality materials, seamless fashioning in the seat area, and a perfect fit. This beach fashion also features UV protection of 50+ to protect sensitive baby skin from both sun and sunscreen. The cheerful designs and colors will capture every little bathing beauty's imagination. Available in the following patterns: Ice Cream, Sun, Bumble Bee, Polka Dots (Navy), Mr. Fish, Peach Stars, and Viking

Sizes: 6-36 months MSRP: $15.95

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Cool shorts for little sailors. These Board Shorts are not only beautiful to look at but the integrated, patent-pending swimming diaper also features a novel moisture-absorbent lining and padding system which traps moisture in the inner lining and directly transports it outwards over a large area so that baby skin stays as dry as possible. Optimum wearing comfort is ensured by high-quality materials. Available in one pattern: Paper Boat

Sizes: 6-36 months MSRP: $26.95

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These smart Swim Tanksuits are not just eye-catching but comfortable because of high-quality materials, seamless fashioning in the seat area, and a perfect fit. These swimsuits also feature UV protection of 50+ to protect sensitive baby skin from sun and sunscreen. The integrated, patent-pending swimming diaper features a very moisture-absorbent lining and padding system, so baby skin stays as dry as possible. Durable shape and colorfastness are guaranteed by LYCRA® XTRA LIFE™. Available in the following patterns: Ice Cream, Polka Dots (Gray), Sailor Navy, and Light Pink

Sizes: 6-36 months MSRP: $31.95

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LÄSSIG’s Short-Sleeved Rashguards in cheerful colors and beautiful prints ensure a stylish look while having fun in the water. They are made of extra soft, elastic shell fabric and feature UV protection of 50+. Pleasant wearing comfort is ensured by flat seams. Durable shape and color fastness are guaranteed by LYCRA® XTRA LIFE™. Combined with appropriate sunscreen, LÄSSIG shirts offer optimum protection for carefree splashing around and bathing. Available in the following colors and patterns: Aqua, White, Navy, Peach, Sailor Peach, and Bumble Bee

Sizes: 6-36 months MSRP: $21.95

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Long-Sleeved Rashguards in cheerful colors and beautiful prints, children are optimally protected from the sun. They are made of extra soft, elastic shell and feature UV protection of 50+. Combined with appropriate sunscreen, LÄSSIG shirts offer optimum protection for care-free splashing around and bathing. Pleasant wearing comfort is ensured by flat seams. Durable shape and color fastness are guaranteed by LYCRA® XTRA LIFE™. Available in the following colors and patterns: Light Pink, Aqua, Peach, Sailor Peach, Ice Cream, Polka Dots (Grey), and Sailor Navy

Sizes: 6-36 months MSRP: $24.50

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This versatile Beach Poncho really comes in handy at the beach and in the swimming pool. With a sun protection factor of 50+, the double-layer towel protects baby skin from dangerous UV rays and effectively from wind thanks to the microfiber exterior. In addition, it is made of a fast-drying and sand-repellent material. These ponchos are a UV and wind proof hooded towel, a fast-drying bath towel, and a sand-repellent beach mat all rolled into one. Available in the following patterns: Ice Cream, Submarine, Paper Boat, Peach Stars, Sun, Mr. Fish, Bumble Bee, Multistripe, Star Fish, and Viking ​​

MSRP: $43.95

This handy Hooded Towel is perfect for the beach and pool. With a sun protection factor of 50+, the double-layer towel protects baby skin from dangerous UV rays and wind thanks to the microfiber exterior. In addition, the bath towel is made of a fast-drying and sand-repellent material. This towel is a UV and wind proof hooded towel, a fast-drying bath towel, and a sand-repellent beach mat rolled into one. Available in the following patterns: Mult​​i-st​ripe, Peach Stars, Star Fish, Blue Whale, Bumble Bee, and Sun

MSRP: $34.95

​​ It never gets boring with LÄSSIG’s Sun Protection Bucket Hat! The clever thing about these hats is that they can be worn on both sides. The hat features a design on one side, and is plain-colored on the other side. What's more, they protect sensitive skin on a baby's or a toddler's scalp. To ensure this, LÄSSIG headgear features UV protection of 50+, making it perfect for playing in the sun. To make sure the hat cannot get lost when it is windy or when romping around, it can also be tied under the child's chin. The material is made from fast-drying microfiber. Available in the following colors and patterns: White, Viking, Blue Whale, Sun, Polka Dots Navy,

Sizes: 0-36 months MSRP: $15.95

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The plain-colored LÄSSIG Sun Protection Flap Hats with extra-long neck flaps are perfect for playing in the sun or cruising around the pool. The UV protection of 50+ and the moisture controlling material offer wearing comfort and safety for children up to 3 years of age. Available in the following colors: Light Blue, Pink, Navy, and White

Sizes: 0-36 months MSRP: $15.95

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