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Abercrombie & Fitch Century City Mall Opens Friday, August 25th.

Abercrombie & Fitch Co. will open its new A&F store concept at Westfield Century City this Friday, August 25th. Westfield Century City, which recently completed a renovation, is more than 1.2 million square feet and encompasses more than 200 brands. With its expansion, the mall expects an annual footfall of over 20 million. The store is absolutely amazing, the fitting room alone will blow you away! Take a sneak peak at the video and you'll be wowed just like I was. Happy shopping!

The A&F brand experience has been updated to provide the customer with a new vision of the retailer and is one of seven new concept stores that will be opening by the end of 2017. The evolved experience is designed to be an inviting space that facilitates brand engagement and encourages product trial. The Abercrombie & Fitch store at Westfield will open in the mall’s new wing and will be a significantly smaller store footprint than the average A&F location. The first new A&F prototype store, which opened in February of this year in Columbus, Ohio, is demonstrating improved customer engagement and productivity on a smaller footprint.

The modernized space was imagined with the best customer experience in mind, encouraging the discovery of A&F’s new collections and brand positioning. Looking to provide a unique and personal shopping experience, the layout includes accommodating features such as innovative fitting rooms, and omni-channel capabilities.

Each fitting room has thoughtful amenities designed to enhance the customer’s mood, including separate controls for light and music, as well as a phone charging dock. Select fitting rooms comprise of two individual capsules within a larger, private suite, allowing for sharing new looks with a friend or family member, while also enjoying privacy.

With a focus on customer engagement and service, associates will be on hand to help customers place and pick up online orders in store. Furthermore, cash wraps will be placed throughout the space, enabling a quicker and more accessible checkout experience.

To celebrate the new store experience at Westfield Century City, members of the brand’s loyalty program, the A&F Club, will receive a limited-edition tote with purchase. To learn more and sign up for the A&F Club, visit

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