Introducing The Endeavours Infant Car Seat By Britax!

If you know me well you know what my hot button is, CAR SEATS! As a mom, Neighborhood City Council Member and child safety advocate I firmly believe every child needs to be in a 5 point harness. Here are the basics, Children under the age of 8 must be secured in a car seat or booster seat in the back seat. Children who are 8 years of age OR have reached 4'9” in height may be secured by a booster seat, but at a minimum must be secured by a safety belt. (California Vehicle Code Section 27363.) Children under 2 years of age shall ride in a rear-facing car seat unless the child weighs 40 or more pounds OR is 40 or more inches tall. The child shall be secured in a manner that complies with the height and weight limits specified by the manufacturer of the car seat. (California Vehicle Code Section 27360.)

On the heels of Child Passenger Safety Week (September 17-23) here are some safety message you should be aware of.

* Every 33 seconds, one child under the age of 13 is involved in a crash, according to the National Highway Traffic Safety Administration.

* Road injuries are the leading cause of unintentional deaths to children in the United States.

*Of those children ages 8 and under who died in vehicle crashes in 2014, 26 percent were not restrained by an age-appropriate device such as an infant seat, booster seat or seat belt.

* Children should ride in a vehicle back seat until they are at least 13 years old.

Now I’m a firm believer if you purchase the right infant car seat you’re setting your little one up to be accustomed in a car seat, not only for their safety, your sanity but for their comfort as well. What I love about Britax, they get that and much more. They have your little one's best interest at heart and their car seats are built to last. Just in case you were wondering, Britax is US made, specifically Fort Mill, South Carolina headquarters, just outside of Charlotte. Britax has been a leader in mobile safety for more than 70 years, they are pioneers in innovation, and most important, they are the industry leader in safety and quality. Britax works with customers and outside experts to inform its thinking and innovation. Extensive experience, hours of engineering and in-house child seat experts has made Britax a leader in child safety products. Britax engineers have brought more innovations like Versa-Tether and True Side Impact Protection to child seat safety than anyone else in the world.

Drum roll please, with all their child tested, mom approved products, Britax has rolled out a new car seat, the Endeavours. The Endeavours infant car seat is designed for safety and mobility. The anti-rebound bar reduces rebound rotation by up to 30% in the event of a crash. Easily and securely install the car seat with a base or without. The Click & Go system allows you to pair the car seat with any Britax single stroller for a customized travel system. Next-level Britax safety features protect your baby beyond federal standards—so you and your little one can relax and enjoy the ride. With it’s Anti-Rebound technology, it minimizes rebound rotation associated with crashes by stabilizing your child's car seat when installed rear-facing. European Belt guide, for the times you when you're traveling and you don't have your base, handy. This is great when you’re using Uber, Lyft, and Hop Skip. As your baby grows the quick adjust harness easily adapts with your child without rethreading!

This seat is ingenious! Love the European belt guide and most importantly you can use your seat in a taxi, Uber, Lyft, it's extremely functional. Here’s another great thing about Britax, which makes me love them more. Did you know Britax has an in house Child Passenger safety advocate on staff! Sarah Tilton is Britax Child Passenger Safety Advocate: Sarah is an internationally recognized child passenger safety advocate and is deeply embedded in the study and advancement of child passenger safety. She is highly involved in public outreach programs, practical automobile safety training & research and child passenger technician training. Sarah is the Child Passenger Safety Advocate for BRITAX Child Safety, Inc. Sarah also serves as Chair of the National Child Passenger Safety Board and has been an active Child Passenger Safety Technician (CPST) since 2002 and CPST Instructor since 2004.

Because Britax is amazing and loves parents, they have teamed up with SheBuysCars. SheBuysCars is running a contest and a few lucky mamas will be winning the new Endeavours! Make sure you enter SheBuysCar raffle and most important my LA mamas, set aside, September 21st from 10-1. Join me at South Bay Lexus, to get your car seat checked out and maybe you can win a new car seat! More information on the #TestDriveParenthood program from Britax can be found here. The Endeavours car seat prize is valued ($299), the prize cannot be substituted for cash or other merchandise and cannot be shipped outside of the United States. I hope to see you all at the South Bay Lexus dealership on September 21st!

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