May the 4th Be With You! Fans Celebrate #RoarForChange
In celebration of this special day, aka Star Wars Day, Star Wars: Force for Change launched a pro-social campaign raising money for UNICEF. From May 3-May 25, every like, share, or post using #RoarForChange on Facebook, Instagram, or Twitter, Star Wars: Force For Change will donate $1 to UNICEF’s lifesaving work for children, up to $1 million. Check out the launch video here.
This weekend from May 4 - 6, fans that roar in a Disney store (nationwide) and post on social media with hashtag #RoarForChange, will receive 10% off their Star Wars purchase.
Today, San Francisco fans met legendary Wookiee Warrior Chewbacca and geek culture expert, Chris Pirillo and had the chance to #RoarForChange in the Disney store. Fans continued to #RoarForChange and rang in the Star Wars fan holiday at Disneyland After Dark: Star Wars Nite.