UGLYDOLLS, UglyDoll Factory!
To celebrate the upcoming release of STXfilms’ star-studded animated feature film UGLYDOLLS on May 3, 2019, the studio has launched the UglyDolls Factory, a custom tool for fans to design their very own UglyDoll characters. With dozens of unique features and accessories to choose from, the UglyDolls Factory has everything needed to create a special and perfectly imperfect addition to Uglyville.
Earlier this week, the film’s star Kelly Clarkson kicked off the fun on Twitter with a one-day #WelcomeToUglyville activation. Thousands of fans were able to engage with @UglyDolls to share what made them unique, while a team of digital artists transformed them into a personalized UglyDoll character in a matter of minutes.
Now, with the launch of the UglyDolls Factory, anyone can login and design a custom UglyDoll with just a few simple clicks. To reward the community for their creativity, a select number of fan-created characters from the UglyDolls Factory will be given the unprecedented opportunity to be featured on the big screen during the end credits of the UGLYDOLLS film.
The UGLYDOLLS film is directed by animation veteran Kelly Asbury and features an A-list cast of music superstars and global talent including Kelly Clarkson, Nick Jonas, Blake Shelton, Janelle Monáe, Wanda Sykes, Emma Roberts, Gabriel Iglesias, Bebe Rexha , Charli XCX, Lizzo, and Pitbull. Also headlining the cast is Wang Leehom, who is hailed as the king of pop in China.
Created in 2001 as a plush toy line by David Horvath and Sun-Min Kim, the UglyDoll brand quickly gained a cult following around the world and in 2006, was named Toy of the Year by the Toy Industry Association. Beloved by children, teenagers and adults alike, UglyDoll characters are distinct for their endearingly “ugliness,” in a wonderful “uglyverse” where differences are special and unique.