SPONGEBOB SQUAREPANTS’ 20thANNIVERSARY!


ALPHA GROUP CELEBRATES SPONGEBOB

SQUAREPANTS’ 20thANNIVERSARY WITH FRESH LINE OF IMAGINATIVE,

UNIQUE TOYS

“Are you ready kids?” Just in time for the 20th anniversary of SpongeBob SquarePants, Alpha Group, the global master toy partner of Nickelodeon’s iconic and top-rated animated series, is introducing a brand-new, never-before-seen product line. Building upon two decades of incredible SpongeBob content and fandom, these toys have evolved from the conventional preschool toy range and are certain to excite a multi-generation fan base – Kids, Tweens, Teens and Millennials. The company’s imaginative range includes collectible pop culture figures, fun-loving novelties, plush and – for the first-time ever – SpongeBob toys that include Nickelodeon Slime!

SpongeBob SquarePants has emerged as a global pop culture phenomenon since first premiering on Nickelodeon in July 1999. The series has been the most-watched animated program for more than 17 consecutive years, is seen in over 208 countries and translated in more than 55 languages. The Spring line up hitting retail now is as follows:

Slimeez with Nickelodeon Slime

Experience the world of Bikini Bottom like never before with SpongeBob Slimeez Figures! Load each 3-inch figure with Nickelodeon Slime (included), push and watch the ooey gooey Slime ooze through the figures. Six figures are available this spring at Target, each packaged with 2oz. Slime and collectible SpongeBob cube for the ultimate blind package experience. Will you find the rare Gold SpongeBob Slimeez? Seven figures debut in Fall.

SpongeBob StretchPants

Play with SpongeBob in a crazy new way! Stretch his arms and legs to activate over 20 unique silly sounds and phrases from SpongeBob himself! Parents, siblings and friends can join in the fun by grabbing an arm and a leg. Keep pulling to hear what he will say next! The more you pull, the funnier he gets!

Masterpiece Memes

8-inch collectible vinyl figures bring to life fan-favorite show and movie moments that have now become some of the most popular viral memes. Featuring exceptional details and window packaging for collector displays, the Spring Masterpiece Memes figures include Mocking SpongeBob, Imaginaaation SpongeBob, Surprised Patrick, Spongegar and Handsome Squidward.

SpongeHeads

Young-and-old alike, dress up as your favorite SpongeBob SquarePants characters with the 20-inch soft, inflatable headwear! Made to fit most kid and adults heads, SpongeHeads allow fans of all ages to show off their favorite characters in a silly fashion-statement!

Mini Plush

Bring Bikini Bottom to the toy collection with these soft, 6-inch Mini Plush friends! These adorable little SpongeBob characters are perfect for play and display.

SpongePop CulturePants

The 4.5-inch vinyl collectible figures celebrate and capture iconic pop culture in a unique SpongeBob way. The Spring line includes B-Movie SpongeBob, Patrick and Dr. Plankton, based on the horror episodes from the show, as well as Old-Timey SpongeBob, Patrick and Squidward in an all-new timeless style inspired by the golden age of animation.

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