A New Retail Destination with Limited-Edition, Character-Inspired Merchandise, Open at Universal
Universal UNIVRS – a new, first-of-its-kind retail destination is now open at Universal CityWalk Hollywood. This brick-and-mortar store brings favorite brands from across NBCUniversal to life in a unique shopping destination that leans into the “get it before it’s gone” drop culture shopping mentality. Open in time for Halloween Horror Nights and seasonal holiday celebrations at Universal Studios Hollywood, UNIVRS is open 7 days a week.
Tapping into entertainment and fashion tastemakers through their style-driven offerings, merchandise at UNIVRS marries popular brand designs with current fashion silhouettes and trending styles, driven by favorite characters and iconic on-screen moments – such as Illumination’s Minions, Universal Pictures and Amblin Entertainment’s Jurassic Park and E.T. the Extra-Terrestrial, and classic characters like Felix the Cat, Universal Monsters and more. Exclusive merchandise will be released in limited quantities; from tees and hoodies, to track suits and hats, to tote bags and skate decks, products will range in price from $30-$100 and in size from XS-2XL, across the mens, womens and unisex categories.
Developed by Universal Products & Experiences – a new division of Universal Parks and Resorts – the store aims to “drop” new styles in limited quantities every few months, with products available only at the UNIVRS store, which is located in the Universal Studio Store adjacent to the theme park’s main entrance.
“Universal UNIVRS celebrates casual and super fans who are looking for elevated, character-inspired merchandise that’s influenced by popular fashion trends seen around the world,” said Vince Klaseus, president of Universal Products & Experiences. “With new, limited-edition collections released every few months – and only available at Universal CityWalk – shoppers will continue to be surprised by new styles and the store’s fresh take on apparel, accessories and collectibles.”
With a focus on culture and creatives, UNIVRS also serves as a way to highlight international and local artists through exclusive merchandise. Artists from the UK and Korea – Marylou Faure and SAMBYPEN, respectively – worked with Universal on designs inspired by Illumination’s Minions: The Rise of Gruthat have been applied to various streetwear styles, such as bucket and corduroy hats, crop tank tops, matching sweatshirt and pant sets, track suits, tees and more. Additionally, Los Angeles-based artist,Jason Keam created a selfie wall mural in the UNIVRS store to celebrate the 40th anniversary ofE.T. the Extra-Terrestrial; this mural art will also inspire designs for exclusive apparel and totes – coming soon!
“This is a one in a million opportunity for me to celebrate the epic classic, E.T., through my creative lens,” said Jason Keam. “Growing up in Southern California, much like the kids in the film, I craved inspiration, friendships and adventure all the while staying connected to my family and community. My hope is that my artwork and involvement in this project conveys a playful spirit, sense of wonder and connection to our homes, no matter the galaxy.”
UNIVRS merchandise highlights include:
Numbskull’s Rubber Road (UK) collectible ducks, featuring rubber ducks as characters from popular NBCUniversal film and TV brands, such as Good Luck Trolls, Illumination’sMinions, JAWS, Back to the Future and more
Kid Robot collectible 11” figures showcasing Illumination’s Minions
Bucket and trucker hats, along with tees, hoodies, tracksuits, socks and more feature artwork by international designers Marylou Faure (UK) and SAMBYPEN (Korea) inspired by colorful interpretations of the 1960s/70s vibe as seen in Illumination’s Minions: The Rise of Gru
The classic black and white Felix the Cat appears in a variety of colors and patterns in a varsity style aesthetic across beanies, skirts, shirts, jackets, sweaters, tees and more
Good Luck Trolls combine with positive affirmations and tie dye for a collection of sweatshirts, sweatpants, tees and totes
Short and long-sleeve unisex tees featuring various artwork of iconic NBCUniversal characters, such as JAWS, Big Lebowski, Hot Stuff, Richie Rich, Fast & Furious, The Breakfast Club, Universal Monsters and more
Unisex apparel and totes showcase iconic black and white film imagery and iconography from Universal Pictures and Amblin Entertainment classics such as: E.T., Jurassic Park, Back to the Future and more
Skate decks featuring colorful artwork inspired by brands like Back to the Future, Jurassic Park, E.T. and Minions