HBO Max is Celebrating “Space Jam: A New Legacy” at Premiere Pier - Today Through July 18!


HBO Max is celebrating “Space Jam: A New Legacy” (Now theaters and on the ad-supported plan of HBO Max) and more content coming to the streamer with HBO MaxPremierePier, a partnership with Pacific Park at the Santa MonicaPierthat will offer content-themed experiences and rewards all weekend long.


Date + Time

July 15 - July 18

Pacific Park Hours: Thursday 12pm-10pm, Fri-Sunday 11am- 10pm

Ferris Wheel Lights: 830 pm PT (sunset)

Fan Experience

  1. The Ferris “Reel” & Light Show: Consumers can ride the HBO Max Ferris Reel in movie-inspired gondolas celebrating “Space Jam: A New Legacy,” “The Suicide Squad,” “Dune” and “Reminiscence.” After sunset, visitors can watch the HBO Max Ferris Reel light show with movie inspired icons and characters from “Space Jam: A New Legacy,” “The Suicide Squad,” “Dune,” “King Richard” and “Matrix.” The light show is also available on pacpark.com/live for participants to view from home.

  2. HBO Max Premiere Perks: We will be partnering with local businesses on the Santa Monica Pier to bring complimentary Space Jam: A New Legacy-inspired menu items to consumers via HBO Max Premiere Perks. These passes will be distributed to attendees after they ride the Ferris Reel and can be used any time after 5PM to encourage consumers to stick around for the light show.


The local partners and rewards include:


· Soda Jerks: Slam Dunk Scoops

· The Albright: “Swish” Grilled Cheese

· Rusty’s Surf Ranch: “Free Throw” Fried Pickles

· Seaside by the Pier: Personal Foul Pizza

3. Pacific Park Games: Ranging from “Whac a Mole” to “Long Range Basketball,” HBO Max will take over many of the Pacific Park games through large scale graphics, signage and prizing throughout the activation weekend. Brand Ambassadors will hand out complimentary, branded Game cards as surprise and delight rewards as well.

4. HBO Max Treats: HBO Max inspired treats will be available throughout the activation including purple cotton candy, purple Dippin Dots, and popcorn.

5. Spin Partnership: HBO Max will partner with Spin, the latest Santa Monica scooter brand which just launched its next pilot phase on July 1. Spin, now the largest scooter brand in the area, will provide $5 coupons with the code HBOMAX!

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