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LA ROCHE-POSAY EXPANDS ANTI-AGING PROFILE WITH NEW NIACINAMIDE 10 SERUM

Premature aging is a common concern for many people, with skin barriers, redness, and dyspigmentation often being associated with the issue. La Roche-Posay has introduced a new product to its anti-aging serum lineup that targets the most common signs of premature aging: Niacinamide 10 Serum. This serum contains a high concentration of 10% pure niacinamide, which is clinically proven to reduce dark spots, clarify discolorations, and rebalance uneven skin tone.


Niacinamide is a powerful ingredient that is known to soothe skin, and with a concentration of 10%, it can help repair the skin barrier and reduce hyperpigmentation. The serum also contains phenylethyl resorcinol, which goes beyond skin-soothing benefits to promote a more even skin tone. UVA and UVB light can trigger visible skin effects, including dark spots and discoloration, but Niacinamide 10 Serum inhibits melanin from rising to the skin's surface, reducing dark spots.


The serum also contains hyaluronic acid to hydrate and help repair the skin's moisture barrier, along with La Roche-Posay Thermal Spring Water. The product has undergone stringent clinical testing for efficacy and safety, and it has been shown to reduce the size, shape, and color of dark spots while revealing a more radiant, fresh complexion. The Niacinamide 10 Serum is available for purchase at various retail locations and has a suggested retail price of $39.99 for a 30ml bottle.


ABOUT LA ROCHE-POSAY


Recommended by 90,000 dermatologists worldwide1, La Roche-Posay's mission is to offer life-changing dermatological skincare. La Roche-Posay offers a unique range of daily skincare developed for every skin type to address various skin concerns and complement prescription treatments. At the center of the brand is the exclusive selenium-rich La Roche-Posay Thermal Spring Water, a core ingredient in its skincare formulas known for its soothing and antioxidant properties that is sourced from its Thermal Center in France, the first Dermatology Center in Europe.


The products are developed using a strict safety and formulation charter with a minimal number of ingredients and are formulated at optimal concentrations. Additionally, La Roche-Posay products undergo stringent clinical testing for efficacy and safety with over 750+ studies and 25 years of extensive research, even on sensitive skin.



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