LITTLE TIKES ANNOUNCES 2nd ANNUAL WORLD’S BIGGEST PLAYDATE Stay At Home Edition SCHEDULED FOR MAY 16

LITTLE TIKES® ANNOUNCES 2nd ANNUAL WORLD’S BIGGEST PLAYDATE Stay At Home Edition SCHEDULED FOR MAY 16


Little Tikes® Connects Kids and Parents Around the World in a One Day, Virtual Event at Home



While kids and parents both continue to navigate the uncertainty surrounding the impact of COVID-19, parent-trusted brand, Little Tikes® is adding a virtual twist to the iconic brand’s annual day of play with the World’s Biggest Playdate Stay At Home Edition scheduled for Saturday, May 16, 2020. This year’s event will be a global, virtual event where parents and kids will take time to play together at home!


“For over 50 years Little Tikes has created memories and iconic toys for children worldwide,” said Isaac Larian, CEO and Founder of MGA Entertainment Inc. (MGAE). “Let’s bring laughter, fun and smiles to parents and children and show the strength of humanKIND and what we can accomplish TOGETHER!”


Little Tikes® encourages fans to celebrate the value of family, play and staying active by hosting their own virtual playdate on Saturday, May 16. By participating in the virtual event and sharing it on social media, Little Tikes® will show the world just how valuable playtime is while families spend the day playing together in the safety of their homes.


Lifestyle editor from, “What to Expect When You’re Expecting,” Emma Bing, will host a one hour livestream celebration of the Little Tikes World’s Biggest Playdate on the What to Expect Instagram channel (@whattoexpect) May 16 from 11 a.m. to noon PST. Activities will include fun games, product features and a chance to enter and win four Little Tikes® classic toys during a giveaway.


The best part of making the World’s Biggest Playdate virtual is that each family’s event will be unique, just like the families that are participating! Any family that wants to participate is invited, and we look forward to seeing all the playdates shared on social media. Families should tag Little Tikes® on Instagram (@officiallittletikes), Facebook (@littletikes) and Twitter (@littletikes), and use #LittleTikes and #WorldsBiggestPlaydate for a chance to be featured.


Anyone interested in participating can find a variety of activities and ideas to bring the World’s Biggest Playdate to life, including:


1. Party Supplies – The Little Tikes® website has numerous assets that can be printed, colored and then hung to add some party fun to the event.


2. A Sweepstakes – Five lucky winners will receive a grand prize pack of over $1,000 in Little Tikes® toys.


3. Digital Backdrops – Find Little Tikes Cozy Coupe® digital backdrops for any playdates available on Zoom or GoToMeeting!

4. Social Media Filters – Capture the moment of the World’s Biggest Playdate by sharing your fun on social media using the new Little Tikes Cozy Coupe® filter. Available on Snapchat, Instagram and Facebook, there are two different scenes to choose from!


5. Instagram GIFs – The Cozy Coupe® is the newest GIF to join the Instagram stories offering. Search for Little Tikes and you will find the ubiquitous red and yellow coupe and more!


The event will reach span across the globe as Little Tikes®, including countries where there is a Little Tikes office:


• Australia

• Baltics

• Benelux

• Canada

• Czech

• Germany

• Greece

• Mexico

• Peru

• Poland

• Scandinavia

• United Kingdom


Little Tikes® is known for its memorable and popular childhood toys such as the Cozy Coupe®, Turtle Sandbox®, Cape Cottage PlayhouseTM, First Slide, 2-in-1 Snug and SecureTM Swing and Easy StoreTM 3’ Trampoline, among many other toys.


To learn more about the Little Tikes® World’s Biggest Playdate and how you can participate visit www.littletikes.com/wbpd for party ideas, tips and more.

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