REDKEN INTRODUCES ALL SOFT MEGA CURLS!
To create healthy curls and coils, start with the right balance of moisture and hydration with Redken’s NEW ALL SOFT MEGA CURLS franchise. Now Sulfate Free and silicone free for Defined, Moisturized and Shiny curls for up to 72 hours*.
Science tells us that curls and coils require intense hydration to maintain their healthiest looking and feeling state, which is why Redken created the NEW!
All Soft Mega Curls Family. The 3- step system is optimized for curls with a sulfate-free and silicone-free shampoo that provides intense hydration to keep curls defined, moisturized and shiny for up to 72 hours*. Formulated with Redken’s exclusive Nourish Complex, hydrating ingredients like Aloe, Glycerin, Cactus Flower Extract and Inca Inchi Oil work together to increase hair hydration and manageability.
Aloe and Glycerin are both humectants that help to lock in and increase hair moisture while also smoothing strands. Cactus Flower Extract adds shine and bounce to locks, while Inca Inchi Oil nourishes brittle hair, resulting in curls and coils that look and feel their healthiest. With a sulfate-free shampoo, a conditioner and a leave-in treatment, the NEW! ALL SOFT MEGA CURLS line was created to help cleanse, moisturize and define severely dry curls and coils. Curls, Redkin has you covered!
• The All Soft Mega Curls Conditioner detangles and moisturizes to improve hair's manageability resulting in bouncy, defined curls and coils.
• The All Soft Mega Curls HydraMelt Treatment is a leave-in conditioner that smooths while also enhancing natural hair patterns for defined and reactivated curls. After each wash, continue to use your traditional stylers after using the leave-in treatment.
Benefits
• Defined, moisturized and shiny curls for up to 72 hours*
• Hair feels immediately moisturized
• Leaves curls and coils instantly feeling and looking visibly healthier*
How To Use
• Apply All Soft Mega Curls Shampoo to wet hair, massage into a lather and rinse.
• After shampooing, apply and distribute All Soft Mega Curls Conditioner throughout hair.
Rinse thoroughly.
• After conditioning, apply All Soft Mega Curls Hydramelt Treatment to clean, damp hair
as needed for extra hydration. Do not rinse out. The leave-in treatment can be followed by additional stylers.
ALL SOFT MEGA CURLS SHAMPOO
Sulfate-free formula gently cleanses while providing intense nourishment and softness to severely dry, curls and coils*
• Instantly nourishes hair leaving curls looking visibly healthier and less damaged
• Defines, hydrates, and reduces frizz for up to 72 hours*
• Adds softness and shine*
• Vegan formula: no animal derived ingredients
• Improves manageability
*based on consumer test when using full All Soft Mega Curls system, N=75
ALL SOFT MEGA CURLS HYDRAMELT
LEAVE-IN CONDITIONER
• Nourishes & improves manageability of severely dry, curls and coils
• Curl definition, nourishment, hydration, and shine that lasts up to 72 hours**
• Provides increased frizz control & eases heat application
• Ideal for curl re-activation to regain bounce and definition on non-wash days
• Leaves curls and coils with a soft & shiny finish
• Instantly nourishes hair leaving curls looking visibly healthier and less damaged
• Adds softness & shine
• Improves manageability
• Vegan formula: no animal derived ingredients
ALL SOFT MEGA CURLS CONDITIONER
Sulfate-free formula gently cleanses while providing intense nourishment and softness to severely dry, curls and coils*
• Instantly nourishes hair leaving curls looking visibly healthier and less damaged
• Defines, hydrates, and reduces frizz for up to 72 hours*
• Adds softness and shine*
• Vegan formula: no animal derived ingredients
• Improves manageability
*based on consumer test when using full All Soft Mega Curls system, N=75
ABOUT REDKEN 5th AVENUE NYC
For over 60 years, Redken has been a leader in the professional salon industry, empowering professionals and consumers to achieve healthy hair transformations with confidence. Founded by Paula Kent, a woman who believed in the power of science, Redken was the first company to take a scientific approach to hair, defined as the right balance of protein, moisture and supported by an acidic pH, which remains the alpha and omega of haircare to this very day.
All Redken products are made with the highest quality ingredients, and tested by salon professionals to ensure maximum efficacy, for every hair type and texture and every hair need. Based in New York City, Redken supports the expertise of salon professionals with principle-based education, cutting edge technologies rooted in protein-science, and a portfolio of products including Shades EQ – the #1 demi-permanent haircolor on the market – for maximum versatility and flexibility for clients of all hair types and hair textures.
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